English for Sales and Marketing
This programme is designed to enhance English proficiency and communication skills within the context of sales and marketing. It will equip participants with the linguistic tools necessary to excel in sales and marketing roles, focusing on effective communication, persuasion, and professionalism.
Advantages for your organisation
Specialised Curriculum
Our programmes are thoughtfully tailored to the sales and marketing industry. Your team will gain mastery over industry-specific vocabulary, terminology, and communication techniques, ensuring they are well-equipped to navigate complex sales and marketing scenarios.
Programme details
Participants
This program is specifically designed for sales and marketing professionals, including but not limited to:
Sales representatives and managers
Marketing managers and coordinators
Business development professionals
Advertising and public relations specialists
Account executives
Product managers
Prerequisite
Participants should possess an intermediate level of English proficiency. Basic knowledge of sales and marketing concepts is recommended but not required.
Format
Delivery Mode: The program is conducted online, offering the flexibility to learn from anywhere with an internet connection.
Instruction: Participants receive one-on-one instruction from experienced English language tutors via video conferencing platforms, e.g. Google Meet or Zoom.
Assessment: Ongoing assessment and feedback are provided to monitor progress and tailor the program to the participant's specific requirements.
Duration
The program is structured to be completed over 12 weeks, with a total of 36 hours of instruction. Each week includes a mix of online sessions, self-study assignments, and practical exercises.
Content
The English for Sales and Marketing Programme covers a range of topics including:
Effective Communication in Sales and Marketing:
Crafting persuasive messages and elevator pitches
Writing effective sales and marketing scripts
Creating and delivering a persuasive pitch
Customer Engagement and Relationship Building:
Active listening techniques for client interactions
Building rapport with clients through effective language use
Maintaining long-term customer relationships through communication
Digital Marketing Language:
Understanding digital marketing strategies and terminology
Expressing content marketing and SEO concepts in English
Mastering the language of social media marketing
Email Marketing Campaigns:
Crafting engaging marketing emails with precise English
Managing successful email marketing campaigns
Analysing email marketing metrics effectively
Cross-Cultural Communication:
Recognising cultural nuances in sales and marketing communication
Adapting language and communication styles for international markets
Avoiding cultural misunderstandings in cross-cultural interaction
Resources
Participants will have access to a range of materials and resources to support their English classes, including:
Textbooks and Supplementary Materials:
"English for Sales and Marketing" by John Lane
"Marketing Communications: A European Perspective" by Patrick De Pelsmacker and Maggie Geuens
Audio and Video Materials:
Authentic interviews, speeches, and presentations from real-life sales and marketing situations.
Virtual Whiteboard:
Virtual whiteboard tools, e.g. Jamboard in Google Meet, for interactive activities, role-plays, and visual aids during classes.
